Dayna Loepp

Dayna Loepp

Dayna Loepp

FrameShift Comic Convention

Wayfinding

Typography

Fe Jackson Carlyle Design Problem: _Branding/design must express specific and appropriate attributes of a hypothetical event. _Establish a clear typography system to be utilized across all deliverables. _Explore typography as both an emotionally expressive element and a means of communication.

Fe Jackson Carlyle Design Problem: _Branding/design must express specific and appropriate attributes of a hypothetical event. _Establish a clear typography system to be utilized across all deliverables. _Explore typography as both an emotionally expressive element and a means of communication.

3rd year Student Group Project


Project Framework:

Frameshift Comic Convention consists of various events that celebrate the stages of comic enjoyment and creation goes through.


Because of this our event had to consider:

_ Booths for shopping 100s of vendors,

_An artist alley, demonstrations, artist panels, and meetups.

_A 500-seat theatre for live interviews, and smaller meeting

rooms for panels and film screenings.

_Live performances, and outdoor space

_Paid autograph and photo opportunities.

_A kids-only zone


My Decisions [outside my partner]

The visual identity and word mark was made to build like the frames of a comic so it can exhibit how each “cell” or various letter forms could shift, change, and be built upon. “Cells” represent not only each individual guest in their uniqueness but reflect how they fit into the community to create the whole word mark.